THE RIDGE widget

The tech-savvy team at Little, Brown and Co. has created a promotional "widget" for THE RIDGE. Please check it out below -- video, essays, links to the EFRC, lions and tigers, no bears -- and, to prove to the good people at LB that their efforts were not in vain, please share said widget. That is, as I understand it, the idea. And who wouldn't want to share such a fun little guy?